ANZ - KiwiSaver National Park
A story-led eLearning module for ANZ that turns KiwiSaver basics into a day's trek through the New Zealand bush.
CLIENT
ANZ New Zealand
AGENCY
Inspire Group
ROLE
Illustrator & Chameleon build
DELIVERABLES
Series of Chameleon modules, characters, scenes, icons
TOOLS
Chameleon, Illustrator
The brief
ANZ needed its branch and contact centre teams to feel confident talking to customers about KiwiSaver, a topic full of rules, risk and compliance.
One continuous scroll, one day on the trail. The module is designed to be explored from start to finish: it begins in the morning at the park entrance and ends at night around the campfire, with the light changing as the learner moves through the content.
What I did
Working from Inspire Group’s storyboard and their original designs for Ranger Sam and the kiwi, I extended the visual world: new poses and expressions for the cast, native bush scenes from morning to night, and icons. Then I built the module in Chameleon, turning each scene into an interaction.
The challenge
Product disclosure, risk and compliance rules are dry by nature. The story gives each topic its own place on the trail, so learners remember where they learnt it.
A walk through the module, from the park entrance to the campsite at night.
Outcome
The first module in a KiwiSaver series for ANZ branch and contact centre staff. The same world and characters carry through the series, so each module picks up where the last one left off on the trail.